Bruce McCall, artist.
Borrowing from the advertising style seen in magazines like Life, Look and Collier’s in the 1930s and ’40s, Mr. McCall depicted a luminous fantasyland filled with airplanes, cars and luxury liners of his own creation. It was a world populated by carefree millionaires who expected caviar to be served in the stations of the fictional Fifth Avenue Subway and carwashes to spray their limousines with champagne.
“My work is so personal and so strange that I have to invent my own lexicon for it,” Mr. McCall said in a TED Talk in 2008. He called it “retrofuturism,” which he defined as “looking back to see how yesterday viewed tomorrow.”
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In addition to “Playboy”, “National Lampoon”, and the “New Yorker”, he was briefly a writer for “Saturday Night Live” and also did work for “Car and Driver”. Lawrence sent over an obit from that august publication.