That’s Daring Fireball on the Apple campus plans, quoting Daniel Burnham.
Bear with me, please, as it is about to get geeky in here.
Here’s an image of the proposed Apple campus, hotlinked from TechCrunch:
This is the best regular image I could find of the General Atomics campus in San Diego:
Slightly better overhead shot:
I think there’s at least a superficial similarity. But so what, you ask? Well, General Atomics was the company that brought us Project Orion.
Remember Project Orion? If you don’t, there’s a pretty good book on the subject: Project Orion: The True Story of the Atomic Spaceship. (Don’t pay those prices. You should be able to find this used.) The basic idea was: let’s build a giant spaceship on top of a pusher plate, then set off atomic bombs under the plate to drive the spaceship.
“Make no little plans”, indeed. Can you imagine Apple building their campus on top of a giant metal plate, and then one day when the trans-humanist revolution comes, launching the entire site and all the employees into orbit? Of course, there’s minor details to work out in advance, but isn’t this the kind of plan that stirs the blood?
Is this what Jobs has in mind? Probably not, but a boy can dream, can’t he?