Katie Cotton, former Apple PR head.
…
Ms. Cotton also chose which reporters could speak to Mr. Jobs (even though he would occasionally speak, on his own, to journalists he knew well). In 1997 she invited a Newsweek reporter, Katie Hafner, to watch the first commercial in Apple’s new “Think Different” advertising campaign, along with Mr. Jobs.
A tribute to “the crazy ones, the misfits, the rebels and the troublemakers,” a narrator intoned as the commercial opened with a still picture of Mr. Jobs holding an apple in his left hand and continued with clips of people who changed the world, among them Albert Einstein, Pablo Picasso, John Lennon, the Rev. Dr. Martin Luther King Jr., Thomas Edison and Muhammad Ali.
“I looked over and Steve was crying,” Ms. Hafner, who wrote about Apple for Newsweek and later for The New York Times, said in a phone interview. “I looked at Katie and I couldn’t tell if she was moved or feeling triumphant — I don’t know — but I was filled with admiration for her, because she knew how to play this and to give me access.”
Richard Stengel, a former managing editor of Time magazine, said in an email that Mr. Jobs “would call me five or six times in a day to tell me I should do a story or not,” and that Ms. Cotton would “frequently call right after and gently apologize or pull back something he had said.” He added, “She was very loyal, but she saw him in an unvarnished way.”
She was 57.