Mark Miller. Other credits include “The F.B.I.”, “Adam-12”, “The Name of the Game”, and “Harry O”.
Fred Franzia, cheap wine guy.
His most famous acquisition was Charles Shaw, a label with a strong reputation among winemakers that filed for bankruptcy in 1995. In 2002, Mr. Franzia started selling the wine exclusively at Trader Joe’s for $1.99 a bottle (in some cities, it can now cost up to $3.99). The wine became affectionately known as Two-Buck Chuck.
The company says it has sold over 1 billion bottles.
Two Buck Chuck is now $3.99? Thanks, Joe Biden!
(Five Billion Vodka Bottles to the Moon: Tales of a Soviet Scientist, by Iosif Shkolovsky. Vodka bottles and wine bottles are pretty similar in size, right?)