Junior Bridgeman, former NBA player and businessman.
Bridgeman played 12 seasons in the NBA, 10 of them with the Bucks and two with the LA Clippers. He averaged 13.6 points, 3.5 rebounds and 2.4 assists in 25 minutes per game over his career, during which he established himself as one of the game’s best sixth men. He also served as president of the National Basketball Players Association from 1985 to 1988.
He played at a time when NBA salaries were not what they are now:
Famously, Bridgeman made about $2.95 million in his NBA career and never more than $350,000 in a season. But after his career, he built a fast-food empire that, at its peak, totaled more than 450 restaurants nationwide. He became a Coca-Cola bottling distributor with territory across three states and into Canada. He bought Ebony and Jet magazines. He invested in NBA Africa.
ESPN ran a profile of Mr. Bridgeman back in September of last year, which I commend to your attention.
Bridgeman remained close with Fitzgerald and Neviaser. One of the main principles they emphasized: Whatever business you’re involved in, learn it from the ground up. Another: Make sure the right people are in the right positions — people you can trust. Bridgeman viewed those lessons through the lens of basketball. To have success in the game, he knew, you had to study it, you needed the right set of teammates. You needed chemistry. You needed a good culture.
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“He’d be working in the restaurant like he was an hourly worker,” Moncrief said. “I witnessed that. I was thinking, what the heck is he doing in there flipping burgers, washing dishes, and he had those work pants on. But he understood the value of learning thoroughly what you’re investing in — very, very hands on.” Moncrief watched how Bridgeman would write out checks, a small task that could have easily been delegated. “He wanted to know where every check was going,” Moncrief said. “When money went out, he wanted to feel that.”
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For several years, beginning in in the late 1990s, Bridgeman stood before nearly 60 rookies in a hotel conference room as part of the league’s Rookie Transition Program, which the league founded in 1986 as part of its first efforts to help teach basics about financial literacy: budgeting, saving, taxes.
Bridgeman shared what he’d heard from former Bucks head coach Don Nelson: Their job was to play as hard as they can and make as much money as they can. He offered guardrails: Know the business well and put someone in charge who you trust, who is qualified. “More guys have lost money investing in deals with their second cousin on their mother’s side running it than anything else,” Bridgeman said. Doing something like that, he said, was a “blueprint for failure.”
He said that during a player’s career, doors would open, phone calls would be returned. So if a player were on the road in Detroit and wanted to become involved in the automobile industry, they would have the chance to reach out to the head of one of the automotive giants. Opportunities were everywhere. All they had to do was ask.
I’ve never been a big basketball fan, but Mr. Bridgeman sounds like a heck of a guy.