Today’s obit watch is dedicated to my beloved and indulgent sister-in-law.
Frances Hesselbein has passed away. She was 107.
Ms. Hesselbein served as the chief executive of the Girl Scouts from 1976 to 1990.
“She was incredibly focused on the Girl Scouts’ mission,” Marshall Goldsmith, a prominent leadership coach and a friend of Ms. Hesselbein’s, said in a phone interview. “She came up with a model called ‘Tradition With a Future.’ The Girl Scouts weren’t moving into the new world at all. She brought inclusivity and diversity, but she never put down or insulted the past.”
Helping girls reach their greatest potential remained the organization’s mission under Ms. Hesselbein (pronounced HESS-el-bine), but she also saw that the Girl Scouts needed a makeover. What had once thrived with a largely white, middle-class membership had faded with the social and political convulsions of the 1960s and the blossoming of feminism as more women went to work.
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The overhaul worked. Membership rose to 2.3 million in 1990, according to Businessweek. Recruitment efforts increased minority membership to 15.5 percent. Ms. Hesselbein launched a project to help scouts learn about as many as 95 career opportunities, and started programs in telecommunications and marine biology that were designed to be done at home or at troop meetings.
“The era before Frances we call ‘the Betty Crocker Era,’ where the girls turned to conforming to what was appropriate for girls to do, and so they earned cooking badges,” Tamara Woodbury, the former chief executive of the Girl Scouts—Arizona Cactus-Pine Council, said in a phone interview. Ms. Woodbury, who met Ms. Hesselbein when she was a teenage Girl Scout, added, “She wanted the Girl Scouts to be a place where girls could push outside the boundaries and not conform to social norms.”
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She married John Hesselbein in the late 1930s, and they opened a commercial photography studio in Johnstown that also made educational and promotional films. In 1950, when their son, John, was 8, Ms. Hesselbein was pressed by a neighbor to replace the departing leader of a local Girl Scout troop.
“I explained that I didn’t know anything about little girls,” she said in an oral history project at Indiana University in 2011. “I had a little boy.”
She agreed to fill in for six weeks, but stayed for eight years.
“It was the greatest leadership training I ever had,” she added. “You can’t work with a group of 30 little girls, 10 years old, and talk about the values and have them respond, and not live them.”